Inspired by yesterday, designed for today.
Strawberry Jam Kids is a brand new baby and toddler brand that is inspired by the fun styles and colors of the 60s, 70s and more. Strawberry Jam Kids carries sizes newborn up to size 8. Each item is designed to be fun, colorful, bold and comfortable, just what little ones love.
In 2013, the founder, Caitlyn, started a small Etsy shop sewing baby and dog toys. It quickly evolved to include baby and toddler clothes as well. For the last 7 years, the Etsy shop has stayed open and evolved over time. In 2019 while pregnant with her second daughter, she started planning something bigger and better for the next business, which would become Strawberry Jam Kids. Despite the challenges 2020 presented with starting a business, it allowed a lot of time to plan and develop the brand so a 2021 launch could become reality.